
Add Ons
Most of these items are included in our higher-tier packages. If you’re on a lower package and want to customize it, see below!
Social Media Management
10x Extra Instagram Stories Per Month: $200/month
20x Extra Instagram Stories Per Month: $350/month
5x TikTok Posts: $200/month*
10x TikTok Posts: $350/month*
Most of these items are included in higher-tier packages. View the chart below for more.
*Please note that TikTok typically requires us to conduct more content/influencer shoots to source enough content to post consistently on TikTok.
Listing Optimization
New Airbnb Listing Description: $250 one-time fee
The listing description is if you need a new listing description for your property on Airbnb.com.
Photo & Video Shoots
Photo/Video Shoot (20 reels, 30 photos): $1,500 one-time fee
Photo/video shoots are strongly encouraged 2-3x per year to ensure we have enough content to post.
Typically takes place over a 2-night weekday period and covers 2-3 different properties/units.
Photo/Video Shoot (30 reels, 60 photos): $2,000 one-time fee
Best for clients with a large number of properties for us to shoot so that the content isn’t repetitive.
Typically takes place over a 3-night weekday period and covers 3-4 different properties/units.
Branding
New Logo Design: $250 one-time fee
Company Name Branding: $500 one-time fee
The company names are for new owners if they don’t have a company name yet. This includes 5x potential names, a copyright check, finding available website domains, and looking for social media usernames.
Influencer Marketing (Paid Shoots)
Paid Influencer Collaborations: $500-$3,000 one-time fee
Please note, that some influencers charge for collaborations which is not included in the monthly rate. Influencer budgets can vary greatly ranging from $500-$3,000 depending on audience size, deliverables, and other factors. Some influencers just want a free hosted stay, but results and ROI are typically lower.
Packages Comparison
Features |
$2000/mo |
$3000/mo |
$5000/mo |
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Instagram Posts | 10X posts | 15X posts | 20x posts |
Facebook Posts | 10X posts | 15X posts | 20x posts |
TikTok Posts | - | 5X posts | 10X posts |
Partner Posts | 2X partner posts | 3X partner posts | 5X partner posts |
Accounts Overhaul | ✓ | ✓ | ✓ |
Instagram Stories | 10x stories | 15x stories | 20x stories |
Account Engagement | ✓ | ✓ | ✓ |
Quarterly Giveaway | - | ✓ | ✓ |
Email Send Frequency | - | - |
4 emails per month |
New Subscriber Email Flow | - | - | ✓ |
Filter Influencer Requests | ✓ | ✓ | ✓ |
Manage Influencer Campaigns | 1x campaign per month | 2x campaigns per month | Unlimited campaigns |
Email Support | ✓ | ✓ | ✓ |
Check-in Call | Monthly | Monthly | Monthly |
Analytics Report | Monthly | Monthly | Monthly |
Paid Advertising | ✓ | ✓ | ✓ |
Monthly Ad Spend | $250/mo | $300/mo | $500/mo |
FAQs, Notes & Logistics
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We don’t do long-term contracts. We’ve always had strong client retention and have never felt the need to lock clients into 6 or 12-month agreements. It’s month by month and you can cancel at any time if you’re not satisfied. We only ask that you give a 15-day notice prior to the next billing date.
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We use 2 primary methods- influencer collaborations and our network of local photographers and videographers. We typically rely on influencers more for the exposure that they bring and local talent for large batches of content so that we can post frequently for our clients. Please note, most packages include a free initial influencer management retainer. All photo and video shoots with local talent are a paid add-on. We use an in-house video editor to dramatically decrease content sourcing costs and charge 2-3x less than our competitors for content shoots. View the add-ons page for more info.
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We handle everything in regards to social media management and posting on your accounts. This includes drafting the captions, hashtags, and selecting the content for each post. We then post directly to your accounts. You don’t have to do anything! Our goal is to save you time so that you can focus on continuing to grow your business.
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For our higher-tier packages, we post a set number of Instagram stories per month. If on a lower package, stories can be purchased as a paid add-on. We typically batch stories into what we call an Instagram story series. A series is comprised of 7 stories at once and is centered around a theme. Some of our themes include a mini tour of a unit, recent guest reviews, and this or that (a voting game). You can see some example story series here. These series are posted weekly or bi-weekly depending on the client’s package.
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Paid advertising plays a small role in our marketing strategy. Our overall philosophy is “content-based marketing” with an organic approach. However, especially for brand new clients, they can benefit from a strong initial bump in follower growth and bookings via paid advertising. We run ads for our clients via their Instagram and Facebook accounts, usually in the form of traffic and boosting campaigns.
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We run @remarkablestays on Instagram (420k followers) and set up collaboration posts for our clients on a monthly basis. A collaboration post between the client's account and @remarkablestays is considered a partner post.
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Sure! This is when we organize a giveaway in partnership with a big influencer or with one of our partner Instagram accounts. We handle all of the giveaway management- coordinating with the partner, drafting any captions, posting the content, managing all comments/engagement, tracking data, and selecting the giveaway winner. You can view an example giveaway here and more details in one of our case studies here. We do giveaways on a quarterly basis with our higher-tier packages or a giveaway can be purchased separately as an add-on.
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We include TikTok posts in our higher-end packages. You can always purchase an add-on and add TikTok posts to your monthly deliverables if on a lower package. TikTok content is more time-consuming and expensive to produce, so a larger budget is required.
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We do have this ability, however, we like to completely own the entire content production process for our clients. We prefer to work with already-edited content.
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We bill clients automatically on the 1st of each month. Depending on your package, we then reach out during the first week of each month to schedule a call and send the latest analytics report.
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Content creation and paid influencer shoot costs are not included in our monthly rates. Our cost for a shoot with a local real estate shooter starts at $1,500. A paid influencer shoot can range anywhere from $500-$3,000 depending on the influencer and their audience size, the deliverables, and other factors. View the add-ons page for more info.
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This is a series of 8 automated emails that a new subscriber will receive after signing up for your email list for the first time. New subscribers will receive 8 emails spaced out over several days. The emails are a mix of brand awareness and promotional emails, designed to drive bookings and get people excited about your property!
